Off Script SportsR

Crowd noise gets the credit. We make the case that travel schedules and altitude matter more, and show the seasons that prove it.

Coaches used to punt on instinct. We walk through how one spreadsheet rewired an entire sport, and what it cost the teams who ignored it.

One number gets quoted every broadcast and almost nobody knows what it actually measures. We take it apart.

If you were handed a brand new franchise tomorrow, what would you build first? We draft a front office before we draft a roster.